But what makes Bellzi's business model stand out the most, is their marketing techniques and their belief in the importance of trial and error. Bellzi ensures that it provides a unique service to the fans, so much so that the official discord server has a section just for suggestions. They began as a small business (started in a garage, in fact) and made everything by hand - meaning that everything is 100% one of a kind. There's no anime convention without a touch of adorable and Bellzi made sure of that. Additionally, they had an Anime Expo-only offer where they gave out exclusive coupon codes with an opportunity to save up to 1,000 yen on future purchases. Aitai Kuji brought two special guests to their booth, Peachymilky, a professional model and cosplayer from Japan, and Sasara Sekine, a former Idol. In the exhibit hall, international and domestic vendors such as Aitai Kuji, J-novel, Bellzi, and Hot Topic had exclusive merchandise and demonstrations for attendees' eyes only. There were various opportunities to experience a 'kabedon' scene with him, as well as trivia shows to win new prizes, and additionally a panel where he shared his knowledge of the history of the Otome games! Exclusive goods and official merchandise were also up and available for purchase.

For the dedicated Otome fans, Hiroto Kuramasu once again made his appearance, cosplaying official characters from the Ikemen series. Given Anime Expo's large presence, it's not uncommon for attendees to feel overwhelmed, but luckily there was still enough to make the overall experience worth it.

Anime twitch panels